Category: Strategy
-
Category Design
Increased choice among goods and services may contribute little or nothing to the kind of freedom that counts. Indeed, it may impair freedom by taking time and energy we’d be better off devoting to other matters. Barry Schwartz The Paradox of Choice Putting things swiftly in categories is a quirk of our minds to deal…
-
Primary and secondary research
I like how Matthew Kalil describes primary and secondary research in his book The Three Wells of Screenwriting. In the book he applies the lens of screenwriting to creativity. I find it relevant for design as well, lately I’ve begun to see design as a performance played out in organisations to create change. In the…
-
Strategy for designers
Designers need to learn about business. I’ve heard first-hand people say that designers don’t understand business problems and are only focused on aesthetics. Understanding business is a great way for designers be more influential when it comes to product decisions. Designers work with both tech and marketing teams. In product teams designers are usually closer…
-
Evolving your design career
Since the launch of the Apple app store in 2008 graphic design has been going through a lot of exciting changes. The rise of modern UI, UX, and digital product design has extended the range of what we do. Now there is design thinking, service design, design research, and most recently, scaling design across companies…