Category: Research
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Why Deep Research Still Matters
In 2025, our team spent a significant amount of time doing deep research in healthcare, from medical devices to mental health. Much of that work involved sitting with complexity: listening carefully, testing assumptions, and trying to understand not just what people do, but how they make sense of deeply personal situations. In an environment obsessed…
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Platform Play: Building Scalable Businesses on EHR Systems
American healthcare is brilliant at medicine and often abysmal at experience—fragmented journeys, burnout, and costs that punish patients and providers alike. Yet the raw materials for change already exist inside EHRs: rich longitudinal data, expanding APIs, and patient data rights. With will and imagination, we can build truly customer-centric, personalized services on top of EHR…
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The Quiet Strain of Family Caregiving—And How Tech Can Help
Invisible, unpaid, and often unsupported—family caregivers are holding up the healthcare system. It’s time we built tools that hold them up, too. The Silent Crisis Behind the Frontlines of Care “I was doing 24-hour care. Still am.” That’s how one caregiver described supporting her father through a long, difficult battle with cancer, while also managing…
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Radical Mycology
I really enjoyed Entangled Life by Merlin Sheldrake. The chapter Radical Mycology really jumped out at me. There is so much in it that I’d like to follow up on that I decided to pull out some points here. In no specific order. What I find interesting is the role fungi plays in breaking down…
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Primary and secondary research
I like how Matthew Kalil describes primary and secondary research in his book The Three Wells of Screenwriting. In the book he applies the lens of screenwriting to creativity. I find it relevant for design as well, lately I’ve begun to see design as a performance played out in organisations to create change. In the…