Category: Design Thinking

  • Platform Play: Building Scalable Businesses on EHR Systems

    American healthcare is brilliant at medicine and often abysmal at experience—fragmented journeys, burnout, and costs that punish patients and providers alike. Yet the raw materials for change already exist inside EHRs: rich longitudinal data, expanding APIs, and patient data rights. With will and imagination, we can build truly customer-centric, personalized services on top of EHR…

  • Design for Good

    2022 is the first iteration of Design for Good. There are 10 contributing organizations and each provides their designers 5 days to contribute to the project. Participants across member organizations self-organize into small teams to ideate, prototype, and test ideas. Based on the outcome of the first iteration the network of participating organizations will be…

  • Revisiting JTBD

    Demand Side Sales by Bob Moesta is a great JTBD refresher. Traditionally businesses focus on product features, continually pushing new features to customers, this is supply-side thinking where the focus is on the product or service and its features and benefits. The flip-side is demand-side thinking where the focus is on understanding the buyer and…

  • TAPS Challenge

    TAPS Challenge is a problem-solving platform and social innovation concept that is being designed to facilitate community solutions design and development. We help economically, geographically and socially excluded communities, design and build technology solutions to their biggest challenges across industries, with a specific focus on STEAM (Sports, Tech, Entrepreneurship, Arts & Manufacturing) to help solve real 21st…