Author: David
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Radical Mycology
I really enjoyed Entangled Life by Merlin Sheldrake. The chapter Radical Mycology really jumped out at me. There is so much in it that I’d like to follow up on that I decided to pull out some points here. In no specific order. What I find interesting is the role fungi plays in breaking down…
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Parallel diversity as a problem solving method
Dave Snowden talks about trios, a concept similar to pair programming where a small diverse team of three people explore ideas and make prototypes. A trio links roles in inter-threaded patterns to see what is possible. The trio needs to have diversity across specialisms and generations to increase the likelihood of novel ideas. The idea…
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Revisiting JTBD
Demand Side Sales by Bob Moesta is a great JTBD refresher. Traditionally businesses focus on product features, continually pushing new features to customers, this is supply-side thinking where the focus is on the product or service and its features and benefits. The flip-side is demand-side thinking where the focus is on understanding the buyer and…
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Category Design
Increased choice among goods and services may contribute little or nothing to the kind of freedom that counts. Indeed, it may impair freedom by taking time and energy we’d be better off devoting to other matters. Barry Schwartz The Paradox of Choice Putting things swiftly in categories is a quirk of our minds to deal…
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Seven areas where Product Managers need to lean in
I’m enjoying Todd Birzer’s Becoming a More Strategic Product Manager. It is part of my learning journey to become a more business focused designer. Product management thinking is an essential skill set for anyone working in tech. For maximum impact there are seven key areas where product managers need to lean in: Customer analysis: Collect…