Human-Centered Innovation
I help businesses reimagine how they serve customers and create value by combining deep human insight, business strategy, and AI-enabled product design and management.
I’m David du Plessis, a growth and innovation strategist whose path has spanned design, product, and business strategy, each chapter teaching me how to connect human insight with technological feasibility and operational and financial impact.
I’ve spent over 15 years working across industries including aviation, healthcare, commercial real estate, hospitality, financial services, and mining in North America, Europe, the Middle East, Africa, and Australia.
From McKinsey to Deloitte, and now at A&MPLIFY (Alvarez & Marsal), I help leaders shape and scale digital businesses, from early-stage MVPs to modernized product and end-to-end service lines. It has taught me to see the underlying systems that drive growth, how culture, regulation, and technology intersect, and how to translate what works in one domain into advantage in another.
Customer insight fuels strategy, design, and growth
Value Proposition Design
Define what truly matters to customers, translating human needs into sharp value propositions and testable business models that differentiate and drive growth.
Product Design & Management
Translate human insight into products that perform, blending design thinking, product strategy, and execution discipline to deliver solutions that delight customers and drive results.
GTM Strategy
Bridge product and market with precision, crafting positioning, launch plans, and commercialization strategies that accelerate adoption and sustain momentum.
CX Transformation
Reimagine customer and employee experiences end-to-end, aligning journeys, systems, and culture to deliver measurable impact and loyalty at scale.